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How The Lab17 scaled Australia’s largest blockchain business, and built their global BD, Partner Success, and Marketing functions.


The challenge

Immutable is an Australian founded global blockchain technology company with a mission to bring asset ownership through the power of immutable NFTs. 

Web3 / Blockchain / Gaming

Series C

APAC / US / Europe

Immutable embarked on their mission to bring asset ownership and commerce alive in digital worlds through the power of immutable NFTs. 


As part of that journey, they required new skills and capability across the business to bring this mission to life. The Lab17 were tasked with hiring GTM facing teams that would help to educate, support and empower individuals and other businesses through this Web3 transition journey. 


Recruitment varied across different GTM functions: 


  • Partner Success, including Partner Success Managers, Integration Engineers and Support Engineers

  • Business Development, including Business Development Managers and Solutions Engineers 

  • Marketing

26 hires across Partner Success, Business Development and Marketing

Leadership hires:
Head of Marketing &

Director of Partner Success 


The Lab17 delivered over 26 hires in 10 months across Immutable’s GTM teams, which elevated and gave leaders and teams the capability to grow their customer and partnerships accounts by 350%
The Lab17 managed to save Immutable over $750,000 in agency recruitment fees because of our embedded system model.


Lab17 has been instrumental in our growth journey. As a scale-up in web3, we have an enormous opportunity ahead of us which means that we have to build and scale much more rapidly than other businesses. Lab17 was a key partner in bringing in world class talent to the most mission critical areas, and they did so with professionalism, dedication and incredible speed. They have also supported a number of people programs that helped us onboard and retain talent across the organisation.

Shirley Anderson - Global Head of Success - Immutable

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