How The Lab17's partnership with Invoice2go rebuilt and strengthened their new
"We're on a mission to simplify the lives of small business owners around the world so they can focus on what matters most."
Small business invoicing, expense tracking and reporting
2002, Sydney, NSW, Australia
Sydney, NSW, Australia
Sydney, NSW / Redwood City, CA
The Lab17 were tasked with rebuilding and strengthening Invoice2go’s leadership team after the company advanced on a new strategy in 2018. Naturally, such events cause challenges in employee culture and engagement, so it was essential for The Lab17 to not only focus on new acquisitions, but to drive a re-engagement strategy with the existing team. Confidence needed to be restored and the culture salvaged. The plan moving forward was to make these fundamentals stronger than ever before.
Invoice2go’s Snr. Director of Engineering Sebastian Urban, outlined their demands at the time: “We needed high quality talent acquisition, and quickly,” he said. “We needed to build robust pipelines with real urgency, and being the size company that we are, we needed a flexible model to fit our staffing requirements,” he noted.