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Scaling Up Pet Wellness: The Lab17's Key Role in Australia's Success Story  

Lyka logo _edited.png

Lyka is extending pets health span through proactive, holistic, individualised care. Our first brand, Lyka, delivers fresh, human-grade meals as a subscription service to dogs across Australia.

Consumer goods / Pet Wellness

Series B

Sydney and Melbourne

19 hires across 

  • Software Engineering 

  • Product Management 

  • Service Design 

  • Product Design 

  • Marketing

The challenge

Lyka encountered a formidable task: hiring skilled professionals in various fields such as Product, Engineering, Design, Marketing, People, Strategy, and Manufacturing. The challenge was further amplified by a limited talent infrastructure and the support of just one internal Talent Partner/People Operations Associate.

Enter, The Lab17! We hit the ground running to achieve Lyka's hiring goals. This started with filling 10 crucial vacancies, including a long-vacant Head of Engineering position.


By Q1 of 2023, the partnership had exceeded its target by filling more positions than initially anticipated, including out-of-scope roles. The Lab17 also provided Interview Training to the Lyka team, and the partnership facilitated the growth of Lyka's B2B arm, which works on initiatives to support existing customers and acquire new ones.


Recruitment has been across a diverse range of areas in the business:


  • Software Engineering 

  • Product Management 

  • Service Design 

  • Product Design 

  • Marketing

Leadership hires:

  • Head of Engineering 

  • Principal DevOps Engineer

  • Lead Product Manager

Gender diverse hires:

  • Woman Principal Engineer 

  • 2x Women Senior Service Designers

  • Woman Senior Product Manager 


  • The Lab17 achieved significant growth and scale in their talent acquisition (TA) capability across the entire business

  • The Lab17 challenged existing processes and identified ways to improve the talent function operationally

  • Created a clear, scalable job brief process to ensure efficient processes and faster hiring

  • Revamped JD templates to reposition Lyka's brand in the market for candidates

  • Introduced Interview Training Foundations to support existing and new hiring managers on best practice interviewing, bias training, and existing processes

  • Saved Lyka $200,000+ in fees vs traditional recruiters over this period


  • 19 positions filled within six months

  • Successfully hired a Head of Engineering

  • Implemented Interview Training Foundations across the business

  • Developed a comprehensive Talent Playbook for hiring managers, including a step-by-step approach to hiring and a job brief template

  • Revamped JD templates with new, improved wording


'Lab17 joined us at a pivotal moment when we had to double our office team in 2 quarters. Claudia joined and worked with us as a core pack member, blending seamlessly with our team. Aside from recruiting, Lab17 also worked with our People team to improve processes, build capability and embed best practices within Lyka.'
GG, COO & CFO at Lyka

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